FIEU: A Community of Vietnamese Creative Talents

After more than a decade in the industry, we have realized that creativity is not confined to a single field—it is everywhere. It manifests in design, art, cuisine, architecture, and even in the simplest of products. FIEU was founded to connect Vietnamese creative talents, providing them with a platform to showcase, share, and bring their work closer to those who truly appreciate authentic creativity.

Together, we strive toward a shared vision: elevating Vietnamese creativity so that the world sees more than just “Made in Vietnam” on a label—they recognize “Made by Vietnam” where Vietnamese creative talent is valued at its true worth. FIEU does not seek to create something grand. We simply wish to contribute in our own way, ensuring that Vietnamese creativity is seen and acknowledged.

We believe that creativity is not distant or abstract; it exists in the most familiar things—in the way a dish is prepared, a product is crafted, an event is organized, or a story is told. FIEU does not define creators; we aim to create a space where they can step in, connect, and take Vietnamese creativity to greater heights.